Two Harvard Business Review articles about how people are really using generative AI have become global phenomena. The 2024 piece went viral across social media. The 2025 follow-up is HBR’s most popular publication in 2025, with half a million page views:
Clearly, there’s a huge interest in unsanitized, pragmatic information during this critical period for AI and humanity. Unlike the polished case studies and corporate announcements we typically see in AI articles, this research captures how people actually behave, in great, glorious detail.
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This year, three major studies have examined the human behavioral side of AI. OpenAI’s usage report, Anthropic’s Economic Index, and the author’s own social listening research, each shed a different light on what...
A year ago, I wrote a piece here about how people were really using gen AI. That article seemed to hit a note: It was popular, featured in viral posts, and the beautiful accompanying infographic has been shared far and wide.
It’s been a little over a year since ChatGPT brought generative AI into the mainstream. In that time, we’ve ridden a wave of excitement about the current utility and future impact of large language models (LLMs)...
Ethan Mollick
AI in the Wild
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